Satellite symposium for a pharmaceutical company at an international congress
A leading pharmaceutical company in parenteral supplementation therapy sought comprehensive support for the conduct of a satellite symposium at a large international hematology congress. A particular request was the development of an interactive and dynamic meeting format.
SFL’s medical communication team suggested an innovative interactive discussion format which would still address the educational objective of such a symposium and supported the client in planning, preparation and execution of the event. This included identification of the symposium’s objectives, development of an agenda that would pique the interest of the delegates and effective and informative hand-out materials (from text to graphic design/layout and printing). In addition, SFL supported the development of the slide decks in liaison with the presenting medical experts. On-site, SFL conducted a slide review with the medical experts and finalized the slides for presentation.
The innovative format of the symposium and interesting presentations were well received by the attendees and the client was highly satisfied with the successful event.